About Me
I believe great digital experiences happen when creativity, strategy and technology work together with purpose.
With over 14 years of experience, my background combines UX/UI design, visual communication, SEO and digital marketing, allowing me to create digital products and experiences that are not only visually engaging, but also functional, scalable and growth-oriented.
Throughout my career, I have worked on apps, SaaS platforms, Web3 environments and service-based products, always focusing on usability, clarity and meaningful user experiences. My approach blends product thinking, branding, SEO and emerging GEO (Generative Engine Optimization) strategies to help businesses strengthen their visibility across both traditional search engines and AI-driven discovery platforms.
Education
Cipsa | España
• Master’s Degree in UX/UI Design and Web Development – 2011
• Technical Master’s Degree in 3D Studio Max and Virtual Reality – 2012
• Master’s Degree in Web Analytics, Marketing, and Content Management – 2014
University of the Andes | Venezuela
Graduated as Valedictorian, Summa Cum Laude
Workshops and Diplomas:
- University of the Andes - Workshop and Diploma in Aesthetics: Philosophy, Art, and Design – 2006
- University of the Andes - Workshop and Diploma in Nature-Inspired Design – 2006
- University of the Andes - Diploma as Speaker: Design Congress "Conversations With" – 2006
- Coidriga R. International Art and Design Congress | Venezuela - Workshop and Diploma in Basic Studies of Art and Design – 2005
Work History
CAFEGA
Design and development of digital experiences for a specialized coffee niche, combining web design, UX/UI, digital marketing, and SEO. Work on information architecture, interface design, and content structure focused on conversion and engagement. Development of SEO strategies and content optimization to improve organic visibility and connect with a highly targeted audience.Design and development of digital experiences for a specialized coffee niche, combining web design, UX/UI, digital marketing, and SEO. Work on information architecture, interface design, and content structure focused on conversion and engagement. Development of SEO strategies and content optimization to improve organic visibility and connect with a highly targeted audience.
ClauTeck
Design and development of digital solutions for locksmith services, combining UX/UI design, web design, and SEO, along with the creation of an internal service application for field workers. Work on defining user flows, information architecture, and interface design for both the public website and the internal operational app, focused on job management, internal processes, and team efficiency.
Participation in the functional design of the digital product, prioritizing usability, clarity, and efficiency for technical and field teams. Development of UX-driven SEO and conversion strategies to improve online visibility, business performance, and the experience of both end customers and internal users.
Vottun SL.
Design of user experiences and interfaces for Web3 products, including blockchain platforms and decentralized applications. Work on defining user flows, wireframes, and UI design, collaborating closely with technical teams to ensure consistency between design and functionality. Participation in blockchain traceability products and decentralized tools aimed at both end users and enterprise environments.
ServiBCN
Design and optimization of digital user experiences for locksmith companies, focused on local and emergency services. Work on information architecture, user flows, and UI design to improve clarity, trust, and conversion across web platforms. Implementation of UX-driven local SEO strategies to increase visibility, qualified traffic, and overall website performance in a highly competitive environment.
Mon Clau 2015 SL
Development of digital solutions for service-based businesses, combining UX/UI design with digital marketing and SEO. Work on improving user experience, content structure, and organic search visibility. Management of SEM campaigns and performance analysis to optimize visibility, traffic, and conversion in local and competitive markets.
Brand Barcelona Group SL
Development of editorial, advertising, and digital graphic design projects, contributing to brand communication through visual systems, digital assets, and layout design across multiple channels.
ABAKOS Eureka! Multimedia SL
Design of multimedia content and participation in website development, supporting digital projects through visual design and basic web production tasks.