{"id":66,"date":"2020-09-24T13:23:29","date_gmt":"2020-09-24T13:23:29","guid":{"rendered":"https:\/\/arter-demo.bslthemes.com\/?page_id=66"},"modified":"2026-06-12T18:41:15","modified_gmt":"2026-06-12T18:41:15","slug":"history","status":"publish","type":"page","link":"https:\/\/balbymora.com\/es\/history\/","title":{"rendered":"History"},"content":{"rendered":"
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\n\t\t \t\n\t\t \tAbout Me\t\t <\/span>\n\t\t \t<\/h4>\n\t\t <\/div>\n\t\t \n\t\t <\/div>\n\t\t \n\n\t\t <\/div>\n\t\t \n\t\t \n\t\t \t\t \n\t\t
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I believe great digital experiences happen when creativity, strategy and technology work together with purpose.<\/p>

With over 14 years of experience, my background combines UX\/UI design, visual communication, SEO and digital marketing, allowing me to create digital products and experiences that are not only visually engaging, but also functional, scalable and growth-oriented.<\/p>

Throughout my career, I have worked on apps, SaaS platforms, Web3 environments and service-based products, always focusing on usability, clarity and meaningful user experiences. My approach blends product thinking, branding, SEO and emerging GEO (Generative Engine Optimization) strategies to help businesses strengthen their visibility across both traditional search engines and AI-driven discovery platforms.<\/p>\t\t <\/div>\n\t\t <\/div>\n\t\t\t \t\t\t \t\t <\/div>\n\t\t <\/div>\n\t\t \n\t\t \n\t\t \t\t<\/div>\n\t\t\n\n\t\t<\/div>\n\t\t\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t \t\n\t \tEducation\t <\/span>\n\t \t<\/h4>\n\t <\/div>\n\t \n\t <\/div>\n\t \n\t \t\n \n
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\n \t\n\t\t \t\tCipsa | Espa\u00f1a\t\t \t<\/span>\n <\/h5>\n
\n \t\n\t\t \t\tMasters\t\t \t<\/span>\n <\/div>\n <\/div>\n
\n \n \t\n\t\t \t\t2010 - 2014\t\t \t<\/span>\n <\/span>\n <\/div>\n <\/div>\n
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\u2022 Master\u2019s Degree in UX\/UI Design and Web Development \u2013 2011
\u2022 Technical Master\u2019s Degree in 3D Studio Max and Virtual Reality \u2013 2012
\u2022 Master\u2019s Degree in Web Analytics, Marketing, and Content Management \u2013 2014<\/p>\t \t<\/div>\n\t <\/div>\n <\/div>\n\n <\/div>\n

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\n \t\n\t\t \t\tUniversity of the Andes | Venezuela\t\t \t<\/span>\n <\/h5>\n
\n \t\n\t\t \t\tDegree in Graphic Design\t\t \t<\/span>\n <\/div>\n <\/div>\n
\n \n \t\n\t\t \t\t2009\t\t \t<\/span>\n <\/span>\n <\/div>\n <\/div>\n
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Graduated as Valedictorian, Summa Cum Laude<\/p>\t \t<\/div>\n\t <\/div>\n <\/div>\n\n <\/div>\n

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\n \t\n\t\t \t\tWorkshops and Diplomas:\t\t \t<\/span>\n <\/h5>\n <\/div>\n
\n \n \t\n\t\t \t\t2005 - 2006\t\t \t<\/span>\n <\/span>\n <\/div>\n <\/div>\n
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  • University of the Andes<\/strong> - Workshop and Diploma in Aesthetics: Philosophy, Art, and Design \u2013 2006<\/li>
  • University of the Andes<\/strong> - Workshop and Diploma in Nature-Inspired Design \u2013 2006<\/li>
  • University of the Andes<\/strong> - Diploma as Speaker: Design Congress \"Conversations With\" \u2013 2006<\/li>
  • Coidriga R. International Art and Design Congress<\/strong> | Venezuela<\/strong> - Workshop and Diploma in Basic Studies of Art and Design \u2013 2005<\/li><\/ul>\t \t<\/div>\n\t <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n \n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t \t\n\t \tWork History\t <\/span>\n\t \t<\/h4>\n\t <\/div>\n\t \n\t <\/div>\n\t \n\t \t\n \n
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    \n \t\n\t\t \t\tCAFEGA\t\t \t<\/span>\n <\/h5>\n
    \n \t\n\t\t \t\tDigital Marketing, Graphic Design, and UX\/UI\t\t \t<\/span>\n <\/div>\n <\/div>\n
    \n \n \t\n\t\t \t\tCliente\t\t \t<\/span>\n <\/span>\n <\/div>\n <\/div>\n
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    Design and development of digital experiences for a specialized coffee niche, combining web design, UX\/UI, digital marketing, and SEO. Work on information architecture, interface design, and content structure focused on conversion and engagement. Development of SEO strategies and content optimization to improve organic visibility and connect with a highly targeted audience.Design and development of digital experiences for a specialized coffee niche, combining web design, UX\/UI, digital marketing, and SEO. Work on information architecture, interface design, and content structure focused on conversion and engagement. Development of SEO strategies and content optimization to improve organic visibility and connect with a highly targeted audience.<\/p>\t \t<\/div>\n\t <\/div>\n <\/div>\n\n <\/div>\n

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    \n \t\n\t\t \t\tClauTeck\t\t \t<\/span>\n <\/h5>\n
    \n \t\n\t\t \t\tDigital Marketing, UX\/UI, Digital Product & SEO\t\t \t<\/span>\n <\/div>\n <\/div>\n
    \n \n \t\n\t\t \t\t2025 - 2026\t\t \t<\/span>\n <\/span>\n <\/div>\n <\/div>\n
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    Design and development of digital solutions for locksmith services, combining UX\/UI design, web design, and SEO, along with the creation of an internal service application for field workers<\/strong>. Work on defining user flows, information architecture, and interface design for both the public website and the internal operational app, focused on job management, internal processes, and team efficiency.<\/p>

    Participation in the functional design of the digital product, prioritizing usability, clarity, and efficiency for technical and field teams. Development of UX-driven SEO and conversion strategies to improve online visibility, business performance, and the experience of both end customers and internal users.<\/p>\t \t<\/div>\n\t <\/div>\n <\/div>\n\n <\/div>\n

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    \n \t\n\t\t \t\tVottun SL. \t\t \t<\/span>\n <\/h5>\n
    \n \t\n\t\t \t\tDigital Marketing, Graphic Design, and UX\/UI\t\t \t<\/span>\n <\/div>\n <\/div>\n
    \n \n \t\n\t\t \t\t2022 \u2013 2025\t\t \t<\/span>\n <\/span>\n <\/div>\n <\/div>\n
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    Design of user experiences and interfaces for Web3 products, including blockchain platforms and decentralized applications. Work on defining user flows, wireframes, and UI design, collaborating closely with technical teams to ensure consistency between design and functionality. Participation in blockchain traceability products and decentralized tools aimed at both end users and enterprise environments.<\/p>\t \t<\/div>\n\t <\/div>\n <\/div>\n\n <\/div>\n

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    \n \t\n\t\t \t\tServiBCN\t\t \t<\/span>\n <\/h5>\n
    \n \t\n\t\t \t\tDigital Marketing, UX\/UI & SEO\t\t \t<\/span>\n <\/div>\n <\/div>\n
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    Design and optimization of digital user experiences for locksmith companies, focused on local and emergency services. Work on information architecture, user flows, and UI design to improve clarity, trust, and conversion across web platforms. Implementation of UX-driven local SEO strategies to increase visibility, qualified traffic, and overall website performance in a highly competitive environment.<\/p>\t \t<\/div>\n\t <\/div>\n <\/div>\n\n <\/div>\n

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    \n \t\n\t\t \t\tMon Clau 2015 SL\t\t \t<\/span>\n <\/h5>\n
    \n \t\n\t\t \t\tDigital Marketing, UX\/UI & SEO\t\t \t<\/span>\n <\/div>\n <\/div>\n
    \n \n \t\n\t\t \t\t2017 \u2013 2021\t\t \t<\/span>\n <\/span>\n <\/div>\n <\/div>\n
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    Development of digital solutions for service-based businesses, combining UX\/UI design with digital marketing and SEO. Work on improving user experience, content structure, and organic search visibility. Management of SEM campaigns and performance analysis to optimize visibility, traffic, and conversion in local and competitive markets.<\/p>\t \t<\/div>\n\t <\/div>\n <\/div>\n\n <\/div>\n

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    \n \t\n\t\t \t\tBrand Barcelona Group SL\t\t \t<\/span>\n <\/h5>\n
    \n \t\n\t\t \t\tGraphic Designer\t\t \t<\/span>\n <\/div>\n <\/div>\n
    \n \n \t\n\t\t \t\t2014 \u2013 2015\t\t \t<\/span>\n <\/span>\n <\/div>\n <\/div>\n
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    Development of editorial, advertising, and digital graphic design projects, contributing to brand communication through visual systems, digital assets, and layout design across multiple channels.<\/p>\t \t<\/div>\n\t <\/div>\n <\/div>\n\n <\/div>\n

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    \n \t\n\t\t \t\tABAKOS Eureka! Multimedia SL\t\t \t<\/span>\n <\/h5>\n
    \n \t\n\t\t \t\tGraphic Designer (Internship)\t\t \t<\/span>\n <\/div>\n <\/div>\n
    \n \n \t\n\t\t \t\t2007 \u2013 2008\t\t \t<\/span>\n <\/span>\n <\/div>\n <\/div>\n
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    Design of multimedia content and participation in website development, supporting digital projects through visual design and basic web production tasks.<\/p>\t \t<\/div>\n\t <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n \n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    About Me I believe great digital experiences happen when creativity, strategy and technology work together with purpose. With over 14… <\/p>\n

    Read more<\/a><\/div>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-layout-builder.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-66","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/balbymora.com\/es\/wp-json\/wp\/v2\/pages\/66","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/balbymora.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/balbymora.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/balbymora.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/balbymora.com\/es\/wp-json\/wp\/v2\/comments?post=66"}],"version-history":[{"count":46,"href":"https:\/\/balbymora.com\/es\/wp-json\/wp\/v2\/pages\/66\/revisions"}],"predecessor-version":[{"id":1758,"href":"https:\/\/balbymora.com\/es\/wp-json\/wp\/v2\/pages\/66\/revisions\/1758"}],"wp:attachment":[{"href":"https:\/\/balbymora.com\/es\/wp-json\/wp\/v2\/media?parent=66"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}