Ideas Explored
Creating digital experiences built for growth, usability and visibility.
I combine UX/UI design, visual communication and digital strategy to create products and experiences that are not only visually strong, but also functional, scalable and growth-oriented. My approach blends usability, branding, SEO and emerging GEO (Generative Engine Optimization) strategies to help businesses build stronger visibility across both traditional search engines and AI-driven discovery platforms.
I am a senior UX/UI & Visual Designer with over 14 years of experience creating digital products, user experiences and growth-oriented solutions. My background combines UX/UI, SEO, digital marketing and visual communication, allowing me to approach projects from both a creative and strategic perspective.
I specialize in designing apps, digital platforms and scalable web experiences, including complex environments such as SaaS, Web3 and service-based products, where usability, visibility and performance directly impact business growth, user engagement and conversion.
My work goes beyond aesthetics. I focus on building user-centered experiences that solve real problems through clear UX processes, product thinking, SEO and emerging GEO (Generative Engine Optimization) strategies, helping brands strengthen their presence across traditional search engines and AI-driven discovery platforms.
My Services
UX/UI & Product Design
Designing intuitive digital experiences for apps, platforms and web products focused on usability, scalability and user engagement.
- User flows & wireframing
- Design systems
- Product thinking
- Mobile & web app design
SEO & Digital Growth
SEO-driven strategies focused on visibility, performance, content structure and emerging AI-driven search experiences.
- Technical SEO
- GEO strategies
- Content structure
- Search visibility
Visual Design & Branding
Creating visual identities and communication systems that combine aesthetics, consistency and strategic positioning.
- Brand identity
- Editorial design
- Advertising design
- Visual storytelling
Selected Collaborations
Vicente Collado
Working with Balby was an outstanding experience. Her creativity and expertise in digital marketing helped us enhance our online presence with effective SEO strategies and standout visual content. She consistently delivered results that exceeded our expectations. She’s a reliable professional and a valuable asset to any team.
VOTTUN
Collaborating with Balby on the design of our Web3 platform was a complete success. Her UX/UI designs are intuitive and modern, and she perfectly understood the technical requirements of the blockchain environment. Her commitment to excellence and ability to deliver results within tight deadlines were key to the success of the project.